Caroline Vicalvi approached me with her vision to redesign her outdated and unresponsive website. She briefed myself and my good friend David on her thoughts and ideas, she wanted something contemporary and functional for her business. Vicalvi Contract offers eco-friendly and luxurious floor and wall covering materials, so this website needed to be simplified and made highly accessible to all.
The overarching problem for this project which was raised early on in the briefing sessions was the large amounts of products that Vicalvi Contract offer. I did some research on other major e-commerce websites such as Ebay, Amazon and Zara, to see how they combat this issue. I found a familiar pattern amongst these websites and that they offer an average of 3 levels for searching products. I took my research findings to Caroline.
I recommended using a similar method of adopting 3 tiers of detail for the products - this meant the products were organised from a top-level overview which was split into collections. From collections, you would then get presented with the different categories within that collection. Last but not least the user would then be presented with a screen showcasing the product in much more detail.
Having the website structured this way offered a templatised approached into displaying every product as per the 3 tiers. The final tier enabled the user to see the product in much more detail and also see it in situ being used. Another function we added was a lightbox, this feature gave the user the choice to zoom in and really inspect the product being sold.
You can view the website here
Working with Thai and David has been a great experience. Thai gave a fresh and dynamic look to the new design of our website, taking in consideration our needs and expectations. David made it real with his expertise in technical support. They were responsive, available and always suggesting interesting ideas for our specific project. Our new website looks great and meets all our expectations in terms of design and use.
~ Caroline Vicalvi